Going where your clients are is the fundamental rule of marketing, and these days everyone starts their real estate search online. Nothing can showcase your real estate to a potential renter faster than a well-made virtual tour in the age of social media and streaming TV, when video is king.
A virtual tour is a recreation of a real place and is often made out of a series of 360-degree photos, films, or still photographs. Other multimedia components including sound effects, music, narration, text, and a floor plan may also be used. It differs from using live television to influence tele tourism.
What a Virtual Tour Is Used For
Beyond simply being accessible, a good virtual tour may save you and your tenant a ton of time. While a rental listing’s description and top-notch real estate photographs are essential, a video tour is crucial for conveying the reality of living in a particular rental property fast.
A Virtual tour shall:
- Showcase the inside and outside of the rental property, as well as the connections between the rooms and facilities.
- Provide precise measurements of the room’s size and lighting
- Eliminate less-serious renters or those who decide they aren’t interested after visiting, saving the property owner time.
Homemade Video Shoot compared to Videographer
It should be rather simple for you to decide whether or not to employ someone to photograph your virtual tour. Are you at least somewhat technologically savvy? Do you fear the thought of making a video or do you get excited about it?
Many property owners choose to produce their own tour films, just as some landlords prefer to do all of the maintenance on their rental properties themselves.
Homemade Video Shoot
Today’s smartphones have excellent cameras that can capture high-quality video, so you could easily record your own tour using nothing more than the phone you carry with you. Use a gimbal to advance your smartphone filming, as it will look better. These tiny motorized mounts may provide video that is buttery smooth and give the impression that the viewer is floating within your rental property.
You may get a DSLR camera and an interchangeable lens if you want to step it up. Similar to real estate photography, you want to utilize a wide-angle lens to showcase the whole room, which is about 15mm on a full-frame sensor. You may also purchase gimbals for your DSLR to amplify the video footage.
Don’t worry if the information confused you or sounded like a lot of work. A virtual tour would be made especially for you by any of the real estate videography specialists that make up a sizable portion of the videography industry.
You may utilize services to find a nearby videographer, or you can use Google, your go-to search engine. Simply type “real estate videographer” into a search engine, along with the name of your town or city, and see what results. Any professional videographer will be easy to find online.
Types of Virtual Tours
- Panoramic tours: These tours use 360-degree panoramic images to give viewers a complete view of a location. They are often used in real estate, tourism, and architectural industries.
- Video tours: These tours use video footage to give viewers a walkthrough of a location. They can be live-streamed or pre-recorded.
- Interactive tours: These tours allow viewers to interact with the virtual environment, such as clicking on hotspots to learn more information or moving through a location using arrow keys.
- 3D tours: These tours use 3D modeling to create a realistic representation of a location. They can be used for both interior and exterior spaces and allow viewers to explore a location in a more immersive way.
- VR tours: These tours use virtual reality technology to create a fully immersive experience for the viewer. They can be accessed using VR headsets or smartphones with VR capabilities.
- Live Virtual tours : Live virtual tours are guided tours that are conducted via video conferencing software, which allows the guide to interact with the participants and answer their questions in real-time.
How to Create a Virtual Tour of Your Rental
Since you’ll be filming your video that way, it’s crucial to conceive of it as a series of little segments. You’ll then edit all those clips into a one lovely, seamless tour.
Real estate photography and video tours both follow many of the same guidelines. You want to tidy up, switch on all the lights, and organize everything in every area. While viewers might not be able to smell the cat after seeing your movie, they will undoubtedly notice the unclean litter box that was left in the corner. Closets and the interior of the garage are wonderful locations to store junk during your shoot because you typically won’t show them off.
Plan out your route in advance. Start with the rooms that will have the greatest influence on your life, which are usually the master bedroom, master bathroom, and kitchen. Plan to spend time in the living room and backyard of your rental home as soon as possible. As someone would walk through it in person, your tour should make logical progressions from one area to the next.
Record brief, focused video segments. In addition to the gimbal mentioned above, you should also move fluidly from one side of each area to the other. Then you’ll turn around and record yourself leaving the room again. Once you’ve done this for each area, you’ll edit them all together to make a single, seamless tour.
There isn’t really an elegant method to go up or down stairs in a video tour, so if you have some, don’t bother about doing it yourself. Instead, simply point the camera up or down to demonstrate their presence before beginning your subsequent video clip on the opposite side. The audience will understand.
Don’t overlook the outside! While showcasing the living areas is the main goal, many rental homes also feature great outside settings. If you have a single-family house, your video tour should unquestionably include shots of the driveway, garage, and yards.
Cut away the audio and replace it with a straightforward instrumental music track for a genuinely professional-looking result. The objective here is neutral elevator music, which may greatly improve your finished project. Nobody wants to hear your stomping footsteps echoing throughout the entire property, after all.
Use Cases for Virtual Tours
There are several online video sharing platforms available now, and you might find a wonderful tenant almost anyplace.
YouTube. It is the second-largest search engine in the world and the king of video content. Videos posted on YouTube can gain organic views, but you can also easily embed your video wherever you choose using the platform. Vimeo is an additional choice that offers you a lot of the same sharing versatility.
Website of yours. Why not improve the online experience by adding your video walkthroughs to the website for your property management company? To showcase your whole portfolio, you may include the YouTube video for each property straight on your website.
The internet. Particularly in recent years, Facebook, Instagram, and TikTok have prioritized video content; therefore, any one of them (or all of them) would be a fantastic spot for you to submit your most current tutorial video. To help tenants locate you, don’t forget to use hashtags with the neighborhood.
7 Softwares Recommended for Virtual Tours
- Matterport – The greatest spatial data platform for developing 3D and VR experiences is Matterport.
It is ideal for creating product demos or marketing materials for firms and professionals in the real estate, architecture, engineering, and related fields.
Use Matterport to digitize your properties so you can easily construct, develop, market, and manage them.
Professionally recorded 3D models and VR experiences may speed up the lease process, help you close more transactions, and provide customers a more engaging experience.
- Klapty – With the help of the social network Klapty, you can provide friends, family, and clients a 360-degree picture and experience of your business.
Klapty is the ideal platform for you if you’re a real estate agent, a restaurant owner, or just want to share your holiday trips with friends.
You may quickly and easily make and share your virtual tours without any technological knowledge.
Take pictures of your surroundings using your computer or smartphone, and Klapty will handle the rest.
- My360 – As you shoot and create spectacular VR experiences, My360 will hold your hand. Regarding virtual real estate, you don’t have to be a 3D graphics expert or be a tech nerd.
Forget about creating virtual tours using different tools and programs. You can make 3D models and virtual tours in addition to 360-degree recordings with the My360 platform.
- NodalView – Agents can take, organize, and share 360-degree photos with customers and partners thanks to Nodalview. You may take panoramic images with your phone or a DSLR that you can quickly convert to VR experiences.
Use Nodalview if you want to gain more real estate business.You can easily create panoramas, movies, and interactive tours using high-quality visuals, which can increase the number of sales you close.
- Pano2VR – Virtual reality tours may be created from panoramic photos and movies using Pano2VR.
Panoramic images and movies may be taken with a DSLR or GoPro camera and then converted into VR experiences using Pano2VR. Whether you’re making a comprehensive virtual tour with hundreds of destinations or a single gigapixel panorama, Pano2VR can assist you in producing an immersive experience for any contemporary web browser.
- 3D Vista – 3D Vista is the right program for you if your company specializes in training tours and online courses.
Virtual tours and interactive 3D models that educate people about various goods and services may be made using 3D Vista. Additionally, you may utilize 3D Vista to produce a variety of multimedia, such as 360-degree photos, films, and fly-throughs. With the vast tool and template collection of 3D Vista, you can transform your virtual tours into educational experiences.
- Concept3D – If you want to use 3D renderings and animations to bring your world to life, Concept3D is fantastic.
You may use Concept3D to produce a variety of 3D material, such as walkthroughs of real estate or the representation of products.Make interactive maps and 3D models that you can use in presentations and on your website.
Realistic 3D drawings of your items will dazzle clients and anticipate their wants.